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Author: Kat

How to Write for Your Brand (When You’re Not a Writer)

by Kat•Posted August 7, 2025

You’re staring at a blank page. A campaign is due.The newsletter needs drafting.The case study isn’t going to write itself.…

How to Brief a Designer (Without Losing Your Mind)

by Kat•Posted August 6, 2025
Briefing a Designer

Briefing a designer can be frustrating. You know what you want… sort of.You’ve seen work you like… maybe.But when it’s…

Before You Redesign Your Website, Do This First

by Kat•Posted July 29, 2025
Before You Redesign Your Website, Do This First

So, you’re thinking of redesigning your website. Maybe it’s overdue. Maybe it’s no longer working. Maybe your team can’t bear…

Brand vs Branding: What’s the Difference and Why It Matters

by Kat•Posted July 21, 2025
Brand v branding

Let’s get straight to it: Your brand is not your logo.Branding is not the same as having a brand. And…

Why Your Brand Feels Fuzzy — and What to Do About It

by Kat•Posted July 18, 2025
Why Your Brand Feels Fuzzy — and What to Do About It

“It’s kind of hard to explain what we do…”“We don’t sound like the same organisation from one channel to the…

Simplicity is key in marketing

by Kat•Posted November 7, 2023
Less is more - marketing simplicity

Simplify Your Marketing: Clear, concise strategies to streamline your message and boost your brand's impact.

How blogging can really grow your business

by Kat•Posted February 9, 2022
business coffee composition computer

How does content marketing work and can it boost your business? We wanted to share something most businesses can be…

Win more business by optimising your website

by Kat•Posted February 9, 2022

7 ways to improve your website to make you more money: How successful is your website in bringing in new…

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